https://www.themeasure.net/nbc-scores-major-reach-for-super-mario-galaxy-movie-ads/ THE MEASURE en Blog 2026-04-10T10:15:36-04:00 NBC Scores Major Reach for ‘Super Mario Galaxy’ Movie Ads TV ADVERTISING, iSpot, NBCUniversal, Super Mario Galaxy https://www.themeasure.net/how-henkels-acquisition-of-olaplex-could-broaden-their-social-reach/ THE MEASURE en Blog 2026-04-09T11:46:27-04:00 How Henkel’s Acquisition of Olaplex Could Broaden Their Social Reach CREATOR ECONOMY, Olaplex, Henkel, Acquisition, Beauty https://www.themeasure.net/the-business-of-data-with-jon-lafayette-attribution-and-discovery/ THE MEASURE en Blog 2026-04-09T10:00:24-04:00 The Business Of Data With Jon Lafayette: Attribution and Discovery BUSINESS OF DATA, WunderKIND Ads, Attain, iSpot, OpenAP https://www.themeasure.net/wunderkind-adds-attain-data-to-focus-on-outcomes/ THE MEASURE en Blog 2026-04-09T09:00:50-04:00 WunderKIND Adds Attain Data to Focus on Outcomes BUSINESS OF DATA, WunderKIND Ads, Attain, JWX, VideoAmp https://www.themeasure.net/how-ai-is-changing-the-way-viewers-find-what-they-want-to-watch-on-tv/ THE MEASURE en Blog 2026-04-08T09:30:26-04:00 How AI Is Changing the Way Viewers Find What They Want to Watch on TV BUSINESS OF DATA, Gracenote, Artificial Intelligence https://www.themeasure.net/at-t-dials-up-march-madness-latam-news-posts-too-late/ THE MEASURE en Blog 2026-04-07T17:38:05-04:00 AT&T Dials Up March Madness, LATAM News Posts Too Late Data Dose Newsletter, iSpot, Tubular Labs, Social Video, SPORTS https://www.themeasure.net/how-a-niche-creator-can-drive-success-for-corona-tubular-tiktok/ THE MEASURE en Blog 2026-04-07T15:49:07-04:00 How A Niche Creator Can Drive Social, Sales Success For Corona CREATOR ECONOMY, Corona, Beer, TikTok, CPG https://www.themeasure.net/site-traffic-tips-recirculation-links-keep-audience-journey-alive/ THE MEASURE en Blog 2026-04-07T09:00:22-04:00 Site Traffic Tips: Recirculation Links Keep Audience Journey Alive Site Traffic, Chartbeat, Recirculation Rates, Dead-End Pages https://www.themeasure.net/to-stay-competitive-glp-1-advertisers-should-balance-creative-flair-with-message-clarity/ THE MEASURE en Blog 2026-04-06T16:55:21-04:00 GLP-1 Advertisers Should Balance Creative Flair With Message Clarity TV ADVERTISING, GLP-1, Pharma, Creative, Creative Assessment https://www.themeasure.net/how-at-t-ads-are-winning-march-madness-ncaa-tournament/ THE MEASURE en Blog 2026-04-03T16:07:12-04:00 How AT&T Ads Are Winning March Madness (So Far) SPORTS, NCAA, NCAA Men's Basketball Tournament, NCAA Tournament, Women's Basketball https://www.themeasure.net/latam-news-publishers-are-posting-too-late-on-instagram-video-tubular/ THE MEASURE en Blog 2026-04-02T13:55:40-04:00 LATAM News Publishers Are Posting Too Late On Instagram CREATOR ECONOMY, News, Publishers, Instagram, LATAM https://www.themeasure.net/the-business-of-data-with-jon-lafayette-dealing-with-new-dynamics/ THE MEASURE en Blog 2026-04-02T10:19:31-04:00 The Business Of Data With Jon Lafayette: Dealing With New Dynamics BUSINESS OF DATA, Madhive, Viant, AdImpact https://www.themeasure.net/madhive-sees-silver-lining-as-broadcast-business-consolidates/ THE MEASURE en Blog 2026-04-02T09:06:59-04:00 Madhive Sees Silver Lining As Broadcast Business Consolidates BUSINESS OF DATA, Madhive, NBC Sports, Triton Digital, Netflix https://www.themeasure.net/summer-house-scandal-data-behind-the-hit-reality-series-advertising-social-media/ THE MEASURE en Blog 2026-04-01T14:27:16-04:00 'Summer House' Scandal: Data Behind The Hit Reality Series TV ADVERTISING, CREATOR ECONOMY, Tubular Labs, iSpot, Summer House https://www.themeasure.net/most-tournament-sponsors-missing-engagement-shot/ THE MEASURE en Blog 2026-04-01T08:00:11-04:00 (Most) Tournament Sponsors Missing Engagement Shot Data Dose Newsletter, iSpot, Tubular Labs, Walmart, Hoppers https://www.themeasure.net/ai-pageviews-soared-in-2025-but-arent-eating-into-search-yet/ THE MEASURE en Blog 2026-03-31T13:42:48-04:00 AI Pageviews Soared In 2025, But Aren't Eating Into Search... Yet AI, Site Traffic, Publishers, Chartbeat, AI Data https://www.themeasure.net/viant-touts-independence-amid-programmatic-puzzles/ THE MEASURE en Blog 2026-03-31T12:30:08-04:00 Viant Touts Independence Amid Programmatic Puzzles BUSINESS OF DATA, Viant, Mediaocean, Disney Advertising, Locality https://www.themeasure.net/axes-a-history-of-overdoing-it-redefines-male-engagement/ THE MEASURE en Blog 2026-03-31T11:17:09-04:00 Axe’s ‘A History of Overdoing It’ Redefines Male Engagement TV ADVERTISING, Axe, Male Viewership, CPG https://www.themeasure.net/colberts-late-show-looking-to-go-out-on-top/ THE MEASURE en Blog 2026-03-30T16:43:23-04:00 Colbert’s Late Show Looking To Go Out On Top CREATOR ECONOMY, Late Night TV, The Late Show With Stephen Colbert, Stephen Colbert, YouTube https://www.themeasure.net/local-ctv-advertisers-to-face-crunch-in-third-quarter/ THE MEASURE en Blog 2026-03-30T10:30:43-04:00 Local CTV Advertisers To Face Crunch in Third Quarter BUSINESS OF DATA, AdImpact, Political advertising, MoffettNathanson, DoubleVerify https://www.themeasure.net/amazon-alexas-youtube-surge-fueled-by-nikki-glaser-not-super-bowl/ THE MEASURE en Blog 2026-03-26T13:20:10-04:00 Amazon Alexa’s YouTube Surge Fueled by Nikki Glaser, Not Super Bowl CREATOR ECONOMY, Amazon, Amazon Alexa, Nikki Glaser, YouTube https://www.themeasure.net/controversy-cuts-short-the-bachelorette-and-its-30m-ad-opportunity/ THE MEASURE en Blog 2026-03-26T10:07:36-04:00 Controversy Cuts Short ‘The Bachelorette’ — and its $30M Ad Opportunity TV ADVERTISING, iSpot, The Bachelorette, ABC, Taylor Frankie Paul https://www.themeasure.net/the-business-of-data-with-jon-lafayette-newfronts-edition/ THE MEASURE en Blog 2026-03-26T10:00:20-04:00 The Business Of Data With Jon Lafayette: NewFronts Edition BUSINESS OF DATA, VIZIO, Walmart, Tubi, Samsung Ads https://www.themeasure.net/newfronts-bringing-order-and-orders-to-digital-video/ THE MEASURE en Blog 2026-03-26T09:00:28-04:00 NewFronts: Bringing Order (and Orders) to Digital Video BUSINESS OF DATA, NewFronts, IAB, Comcast Advertising, Amazon Ads https://www.themeasure.net/how-long-apac-news-videos-last-youtube-data-tubular-social/ THE MEASURE en Blog 2026-03-25T18:51:51-04:00 How Long Should APAC News Videos Last? CREATOR ECONOMY, APAC, YouTube, YouTube Shorts, Social Measurement https://www.themeasure.net/newfronts-advertisers-can-buy-more-tubi-inventory-via-amazon/ THE MEASURE en Blog 2026-03-25T09:20:58-04:00 NewFronts: Advertisers Can Buy More Tubi Inventory Via Amazon BUSINESS OF DATA, Sumsung, Amazon DSP, Yahoo, VideoAmp https://www.themeasure.net/walmart-vizio-unify-viewing-shopping-data/ THE MEASURE en Blog 2026-03-24T18:56:34-04:00 Walmart, VIZIO Unify Viewing + Shopping Data Data Dose Newsletter, iSpot, Tubular Labs, Greenlight Analytics, TV ADVERTISING https://www.themeasure.net/spotify-scales-youtube-reach-with-breakout-artist-storytelling/ THE MEASURE en Blog 2026-03-24T13:14:58-04:00 Spotify Scales YouTube Reach with Breakout Artist Storytelling CREATOR ECONOMY, Spotify, YouTube, MUSIC, Tubular Labs https://www.themeasure.net/newfronts-samsung-ads-clicks-on-amazon-to-deliver-shoppable-tv/ THE MEASURE en Blog 2026-03-24T11:30:22-04:00 NewFronts: Samsung Ads Clicks on Amazon to Deliver Shoppable TV BUSINESS OF DATA, Amazon, Samsung, Nexxen, LG Ads https://www.themeasure.net/traffic-trends-ai-search-dark-socials-significant-shifts/ THE MEASURE en Blog 2026-03-23T18:26:48-04:00 Traffic Trends: AI, Search & Dark Social's Significant Shifts REPORTS, Chartbeat, Site Traffic, AI, Search Engines https://www.themeasure.net/building-brand-saliency-key-insights-from-fabletics-pilates-prodigy/ THE MEASURE en Blog 2026-03-23T12:14:54-04:00 Building Brand Saliency: Key Insights from Fabletics’ ‘Pilates Prodigy’ TV ADVERTISING, Fabletics, Keke Palmer https://www.themeasure.net/newfronts-walmart-vizio-create-unified-login-to-align-viewing-shopping-data/ THE MEASURE en Blog 2026-03-23T09:00:00-04:00 NewFronts: Walmart, Vizio Create Unified Login to Align Viewing, Shopping Data BUSINESS OF DATA, Walmart, VIZIO https://www.themeasure.net/disney-pixars-youtube-strategy-for-hoppers-drives-massive-audience-uptick/ THE MEASURE en Blog 2026-03-19T14:52:33-04:00 Disney Pixar’s YouTube Strategy for ‘Hoppers’ Drives Massive Audience Uptick CREATOR ECONOMY, Disney Pixar, Hoppers, YouTube, Disney https://www.themeasure.net/how-nutrafols-bucket-hat-successfully-navigated-the-comeback-narrative/ THE MEASURE en Blog 2026-03-19T14:25:12-04:00 How Nutrafol’s ‘Bucket Hat’ Successfully Navigated the Comeback Narrative TV ADVERTISING, Nutrafol, Pharma, iSpot https://www.themeasure.net/the-business-of-data-with-jon-lafayette-have-i-got-your-attention/ THE MEASURE en Blog 2026-03-19T10:00:27-04:00 The Business Of Data With Jon Lafayette: Have I Got Your Attention? BUSINESS OF DATA, Nielsen, Go Addressable, AdImpact https://www.themeasure.net/ctv-advertisers-should-stop-pausing-high-impact-commercial-formats/ THE MEASURE en Blog 2026-03-19T09:00:39-04:00 CTV Advertisers Should Stop Pausing High-Impact Commercial Formats BUSINESS OF DATA, TripleLift, pause ads, Eyeota, TransUnion https://www.themeasure.net/rolex-burger-king-lead-for-ad-time-at-oscars/ THE MEASURE en Blog 2026-03-18T12:00:39-04:00 Rolex, Burger King Lead for Ad Time at Oscars TV ADVERTISING, iSpot, Oscars, Burger King, Rolex https://www.themeasure.net/tubi-report-finds-increased-interest-in-ad-supported-streaming/ THE MEASURE en Blog 2026-03-18T11:30:50-04:00 Tubi Report Finds Increased Interest in Ad-Supported Streaming BUSINESS OF DATA, Tubi, Streaming, Political advertising, FreeWheel https://www.themeasure.net/food-beverage-ads-eat-world-baseball-classic-attention-ispot/ THE MEASURE en Blog 2026-03-17T16:53:34-04:00 Food & Beverage Eat Up WBC Ad Attention Data Dose Newsletter, iSpot, Tubular Labs, Shift, Shift Browser https://www.themeasure.net/why-is-cadbury-still-airing-their-creme-egg-spots-40-years-on/ THE MEASURE en Blog 2026-03-17T10:12:54-04:00 Why Is Cadbury STILL Airing Their Creme Egg Spots 40+ Years On? TV ADVERTISING, iSpot, XR, Extreme Reach, Cadbury https://www.themeasure.net/nostalgia-and-controversy-power-social-buzz-across-platforms-for-fxs-love-story/ THE MEASURE en Blog 2026-03-17T09:03:31-04:00 Nostalgia and Controversy Power Social Buzz Across Platforms for FX’s 'Love Story' CREATOR ECONOMY, Love Story, FX, YouTube https://www.themeasure.net/a-vote-for-putting-political-ads-on-youtube/ THE MEASURE en Blog 2026-03-17T09:00:23-04:00 A Vote For Putting Political Ads On YouTube BUSINESS OF DATA, Channel Factory, Politcal Advertising, Samsung Ads, Crumbl https://www.themeasure.net/how-audience-intelligence-transforms-reach-into-revenue/ THE MEASURE en Blog 2026-03-16T19:01:50-04:00 How Audience Intelligence Transforms Reach Into Revenue REPORTS, Tubular Labs, CREATOR ECONOMY, Corona, Influencer Marketing https://www.themeasure.net/food-beverage-hitting-attention-home-runs-during-world-baseball-classic-ispot-tv/ THE MEASURE en Blog 2026-03-12T17:27:09-04:00 Food & Beverage Hitting Attention Home Runs During World Baseball Classic TV ADVERTISING, SPORTS, World Baseball Classic, Team USA, Food & Beverage https://www.themeasure.net/glambots-big-awards-moment-social-video-tubular-youtube-tiktok/ THE MEASURE en Blog 2026-03-12T13:00:58-04:00 Glambot's Big Awards Moment CREATOR ECONOMY, Haley Kalil, Social Measurement, Social Media, Social Video https://www.themeasure.net/the-business-of-data-with-jon-lafayette-looking-for-ads-in-all-the-wrong-places/ THE MEASURE en Blog 2026-03-12T10:00:50-04:00 The Business Of Data With Jon Lafayette: Looking for Ads in All the Wrong Places BUSINESS OF DATA, Nielsen, Go Addressable, AdImpact https://www.themeasure.net/66-7-of-ad-supported-tv-viewing-by-18-to-49-year-olds-goes-to-streamers/ THE MEASURE en Blog 2026-03-12T09:00:37-04:00 66.7% of Ad-Supported TV Viewing By 18 to 49 Year Olds Goes to Streamers BUSINESS OF DATA, Nielsen, Streaming TV, Nexxen, March Madness https://www.themeasure.net/the-trust-influence-tension-between-consumers-and-ai/ THE MEASURE en Blog 2026-03-11T09:06:57-04:00 The Trust-Influence Tension Between Consumers and AI AI, Shift, Shift Browser https://www.themeasure.net/late-night-tv-comeback-fueled-by-youtube-data-newsletter/ THE MEASURE en Blog 2026-03-10T17:55:15-04:00 Late Night TV's Comeback, Fueled By YouTube Data Dose Newsletter, iSpot, Tubular Labs, Shift, Shift Browser https://www.themeasure.net/a-lesson-in-data-quality-key-at-go-addressable-university/ THE MEASURE en Blog 2026-03-10T09:30:29-04:00 A Lesson In Data Quality Key at Go Addressable University BUSINESS OF DATA, Go Addressable https://www.themeasure.net/the-tension-shaping-consumers-ai-adoption/ THE MEASURE en Blog 2026-03-09T18:15:43-04:00 The Tension Shaping Consumers' AI Adoption REPORTS, AI, Shift, Shift Browser, data privacy https://www.themeasure.net/jim-carreys-alleged-clone-makes-social-video-a-frenzy/ THE MEASURE en Blog 2026-03-09T15:55:01-04:00 Jim Carrey's Alleged "Clone" Makes Social Video a Frenzy CREATOR ECONOMY, jim carrey, Cesar Awards https://www.themeasure.net/prebiotic-pepsi-communicating-same-taste-to-health-conscious-consumers/ THE MEASURE en Blog 2026-03-09T14:28:57-04:00 Prebiotic Pepsi: Communicating ‘Same Taste’ To Health-Conscious Consumers TV ADVERTISING, Pepsi, Better-For-You, Health, Beverage https://www.themeasure.net/how-legal-services-marketers-are-spending-their-local-ad-dollars/ THE MEASURE en Blog 2026-03-09T10:30:03-04:00 How Legal Services Marketers Are Spending Their Local Ad Dollars BUSINESS OF DATA, Ad Impact, Zefr, Media Rating Council https://www.themeasure.net/how-alysa-liu-captured-the-internets-heart/ THE MEASURE en Blog 2026-03-05T13:50:39-05:00 How Alysa Liu Captured the Internet's Heart CREATOR ECONOMY, Winter Olympics, Figure Skating, Alysa Liu https://www.themeasure.net/tv-advertising-in-a-time-of-war/ THE MEASURE en Blog 2026-03-05T12:53:53-05:00 TV Advertising in a Time of War TV ADVERTISING, iSpot, Cable News, Iran War, CNN https://www.themeasure.net/the-business-of-data-with-jon-lafayette-the-more-you-know/ THE MEASURE en Blog 2026-03-05T10:00:36-05:00 The Business Of Data With Jon Lafayette: The More You Know BUSINESS OF DATA, Coalition for Innovative Media Measurement, World Federation of Advertisers, fullthrottle.ai, XR https://www.themeasure.net/more-measurement-isnt-making-marketers-more-confident-study/ THE MEASURE en Blog 2026-03-05T09:00:22-05:00 More Measurement Isn’t Making Marketers More Confident: Study BUSINESS OF DATA, Coalition for Innovative Media Measurement, Association of American Advertising Agencies, Netflix, Amazon DSP https://www.themeasure.net/late-night-tv-grabs-youtube-liferaft-tubular-comedy/ THE MEASURE en Blog 2026-03-04T16:59:36-05:00 Late Night TV Grabs YouTube Liferaft CREATOR ECONOMY, YouTube, Social Measurement, Social Media, Social Video https://www.themeasure.net/consumers-want-to-drive-ai/ THE MEASURE en Blog 2026-03-03T17:23:52-05:00 Consumers Want To Drive AI Data Dose Newsletter, iSpot, Tubular Labs, TVREV, Gray Swan https://www.themeasure.net/how-marketing-helped-scream-franchise-slay-at-the-box-office/ THE MEASURE en Blog 2026-03-03T13:28:10-05:00 How Marketing Helped Scream Franchise Slay At The Box Office Movies, Scream 7, Scream, Paramount Pictures, Tubular Labs https://www.themeasure.net/how-delta-elevates-from-transportation-to-lifestyle-leader/ THE MEASURE en Blog 2026-03-03T12:35:12-05:00 How Delta Elevates From Transportation to Lifestyle Leader TV ADVERTISING, Delta, Travel, Winter Olympics, Olympics https://www.themeasure.net/consumers-want-ai-as-long-as-theyre-the-ones-in-control/ THE MEASURE en Blog 2026-03-03T11:26:53-05:00 Consumers Want AI — As Long As They’re the Ones in Control AI, Shift, Shift Browser https://www.themeasure.net/sage-says-some-super-bowl-ads-led-to-a-ball-of-confusion-ispot-advertising/ THE MEASURE en Blog 2026-03-02T13:52:44-05:00 SAGE SAYS: Some Super Bowl Ads Led To A Ball Of Confusion TV ADVERTISING, Super Bowl, Super Bowl LX, Technology, AI Advertising https://www.themeasure.net/advertisers-boosting-spending-on-connected-tv-new-study-finds/ THE MEASURE en Blog 2026-03-02T10:00:43-05:00 Advertisers Boosting Spending on Connected TV, New Study Finds BUSINESS OF DATA, Premion, Advertiser Perceptions, CTV Advertising https://www.themeasure.net/musicians-super-presence-in-super-bowl-ads-sabrina-extreme-reach-celebrity/ THE MEASURE en Blog 2026-02-26T13:49:38-05:00 Musicians' Super Presence In Super Bowl Ads Super Bowl, Super Bowl LX, TV ADVERTISING, SPORTS, XR https://www.themeasure.net/joe-bartolzzis-gen-z-cred-nets-brand-cash-on-youtube-tubular/ THE MEASURE en Blog 2026-02-26T12:45:59-05:00 Joe Bartolozzi’s Gen Z Cred Nets Brand Cash On YouTube CREATOR ECONOMY, Tubular Labs, YouTube, Gen Z, Joe Bartolozzi https://www.themeasure.net/the-business-of-data-with-jon-lafayette-accuracy-matters/ THE MEASURE en Blog 2026-02-26T10:00:37-05:00 The Business Of Data With Jon Lafayette: Accuracy Matters BUSINESS OF DATA, Coalition for Innovative Media Measurement, World Federation of Advertisers, fullthrottle.ai, XR https://www.themeasure.net/databricks-users-get-access-to-truthset-data-quality-tools/ THE MEASURE en Blog 2026-02-26T09:00:03-05:00 Databricks Users Get Access to Truthset Data Quality Tools BUSINESS OF DATA, Truthset, Databricks, Samba TV, Nielsen https://www.themeasure.net/samsung-using-gracenote-data-to-help-viewers-find-shows/ THE MEASURE en Blog 2026-02-25T09:30:56-05:00 Samsung Using Gracenote Data to Help Viewers Find Shows BUSINESS OF DATA, Gracenote, Samsung, NBCUniversal, Olympics https://www.themeasure.net/booking-coms-big-approach-to-new-year-data-tubular-video/ THE MEASURE en Blog 2026-02-24T17:11:32-05:00 Booking.com's Big Start To New Year Data Dose Newsletter, iSpot, Tubular Labs, OpenAP, Social Video https://www.themeasure.net/how-walmart-scored-olympics-win-with-emotional-branding/ THE MEASURE en Blog 2026-02-24T16:48:00-05:00 How Walmart Scored Olympics Win With Emotional Branding TV ADVERTISING, Walmart, Winter Olympics, Olympics https://www.themeasure.net/booking-coms-big-social-video-success-tubular-travel-youtube/ THE MEASURE en Blog 2026-02-24T10:49:50-05:00 Booking.com’s Big Social Video Success CREATOR ECONOMY, YouTube, YouTube Shorts, Social Measurement, Social Media https://www.themeasure.net/dancing-with-the-stars-super-bowl-lx-had-more-celebs-than-ever/ THE MEASURE en Blog 2026-02-23T15:08:57-05:00 Dancing With The Stars: Super Bowl LX Had More Celebs Than Ever Super Bowl, Celebrity, XR, Super Bowl LX, SPORTS https://www.themeasure.net/how-hersheys-won-hearts-at-the-2026-winter-olympics/ THE MEASURE en Blog 2026-02-23T10:00:24-05:00 How Hershey’s Won Hearts at the 2026 Winter Olympics TV ADVERTISING, Winter Olympics, Olympics, The Hershey Company https://www.themeasure.net/acura-olympics-themed-ad-scores-for-luxury-auto-likeability/ THE MEASURE en Blog 2026-02-23T09:26:36-05:00 Acura Olympics-Themed Ad Scores for Luxury Auto Likeability TV ADVERTISING, iSpot, Winter Olympics, Acura, Automakers https://www.themeasure.net/california-retains-ad-production-crown-gains-market-share-advertising-xr/ THE MEASURE en Blog 2026-02-20T13:47:56-05:00 California Retains Ad Production Crown, Gains Market Share Advertising, Ad Production, XR, California, Extreme Reach https://www.themeasure.net/dance-moms-waltzes-to-watch-time-win-tubular-lifetime-youtube/ THE MEASURE en Blog 2026-02-20T11:40:02-05:00 'Dance Moms' Waltzes To Watch-Time Win CREATOR ECONOMY, Lifetime, Dance Moms, YouTube, YouTube Shorts https://www.themeasure.net/persistence-pays-off-how-visas-on-the-journey-redefines-olympic-success/ THE MEASURE en Blog 2026-02-20T10:00:00-05:00 Persistence Pays Off: How Visa’s ‘On the Journey’ Redefines Olympic Success TV ADVERTISING, Visa, Olympics, Winter Olympics https://www.themeasure.net/data-accuracy-gaps-exposed-in-new-ctv-advertising-report/ THE MEASURE en Blog 2026-02-20T08:13:07-05:00 Data Accuracy Gaps Exposed in New CTV Advertising Report TV ADVERTISING, CTV Advertising, Truthset, Scott McKinley, Data Accuracy https://www.themeasure.net/how-starbucks-blends-big-game-hype-with-olympic-spirit/ THE MEASURE en Blog 2026-02-19T12:58:55-05:00 How Starbucks Blends Big Game Hype With Olympic Spirit TV ADVERTISING, Winter Olympics, Olympics, Starbucks https://www.themeasure.net/the-business-of-data-with-jon-lafayette-sports-are-running-up-the-score/ THE MEASURE en Blog 2026-02-19T10:00:40-05:00 The Business Of Data With Jon Lafayette: Sports Are Running Up the Score BUSINESS OF DATA, Coalition for Innovative Media Measurement, World Federation of Advertisers, fullthrottle.ai, XR https://www.themeasure.net/amount-of-sports-programming-on-streaming-jumps-says-gracenote/ THE MEASURE en Blog 2026-02-19T09:00:19-05:00 Amount of Sports Programming on Streaming Jumps, Says Gracenote BUSINESS OF DATA, Gracenote, Streaming Sports, JWX https://www.themeasure.net/how-jasmin-and-james-became-some-of-worlds-top-creators-social-tubular/ THE MEASURE en Blog 2026-02-18T13:30:48-05:00 How Jasmin And James Became Some Of World’s Top Creators CREATOR ECONOMY, Jasmin and James, Australia, Tubular Labs, Social Measurement https://www.themeasure.net/super-bowl-lx-which-ai-ads-won-for-likeability/ THE MEASURE en Blog 2026-02-18T13:01:17-05:00 Super Bowl LX: Which AI Ads Won For Likeability? Super Bowl, Super Bowl LX, SPORTS, TV ADVERTISING, AI Advertising https://www.themeasure.net/data-discrepancies-wasting-billions-on-ctv-truthset-accuracy/ THE MEASURE en Blog 2026-02-17T18:51:57-05:00 Data Discrepancies Wasting Billions On CTV Data Dose Newsletter, iSpot, Tubular Labs, Truthset, TVision https://www.themeasure.net/maddie-mastro-is-winning-instagram-gold-us-olympics-tubular-video/ THE MEASURE en Blog 2026-02-17T13:57:34-05:00 Maddie Mastro Is Winning Instagram Gold CREATOR ECONOMY, SPORTS, Maddie Mastro, Team USA, U.S. Olympics https://www.themeasure.net/nfl-scores-halo-effect-for-advertisers-tvision-study-finds/ THE MEASURE en Blog 2026-02-17T10:00:34-05:00 NFL Scores ‘Halo Effect’ For Advertisers, TVision Study Finds BUSINESS OF DATA, TVision, National Football League, Nielsen https://www.themeasure.net/toyota-goes-for-heartfelt-vibes-with-super-bowl-lx-ads/ THE MEASURE en Blog 2026-02-13T09:29:29-05:00 Toyota Goes for Heartfelt Vibes with Super Bowl LX Ads TV ADVERTISING, Super Bowl LX, iSpot, Toyota, Cadillac https://www.themeasure.net/animals-children-played-super-bowl-to-draw-lx-advertising-ispot-nfl-ring-dogs-kids/ THE MEASURE en Blog 2026-02-12T16:44:24-05:00 Animals, Children Played Super Bowl LX To Draw TV ADVERTISING, Super Bowl, Super Bowl LX, Ring, iSpot https://www.themeasure.net/the-business-of-data-with-jon-lafayette-the-cost-of-dubious-data/ THE MEASURE en Blog 2026-02-12T10:00:16-05:00 The Business Of Data With Jon Lafayette: The Cost Of Dubious Data BUSINESS OF DATA, Coalition for Innovative Media Measurement, World Federation of Advertisers, fullthrottle.ai, XR https://www.themeasure.net/cimm-names-directors-sets-agenda-for-2026/ THE MEASURE en Blog 2026-02-12T09:00:26-05:00 CIMM Names Directors, Sets Agenda for 2026 BUSINESS OF DATA, CIMM, iSpot, Disney Advertising, Super Bowl https://www.themeasure.net/the-super-serious-bowl-ad-wise-nfl-advertising-emotions/ THE MEASURE en Blog 2026-02-11T13:57:07-05:00 The Super Serious Bowl (Ad-Wise) Data Dose Newsletter, iSpot, Tubular Labs, SPORTS, Super Bowl https://www.themeasure.net/universal-wins-for-movie-trailer-likeability-at-super-bowl-lx/ THE MEASURE en Blog 2026-02-11T11:20:48-05:00 Universal Wins for Movie Trailer Likeability at Super Bowl LX TV ADVERTISING, Super Bowl LX, Super Bowl, iSpot, Tubular Labs https://www.themeasure.net/sage-why-were-super-bowl-ads-less-funny-2026-ai-ispot/ THE MEASURE en Blog 2026-02-11T10:18:00-05:00 SAGE, Why Were Super Bowl Ads Less Funny In 2026? Super Bowl, SPORTS, AI, Sage, iSpot https://www.themeasure.net/marketers-wasting-7-4-billion-in-ctv-ad-spending-because-of-inaccurate-data-truthset-reports/ THE MEASURE en Blog 2026-02-11T10:00:17-05:00 Marketers Wasting $7.4 Billion in CTV Ad Spending Because of Inaccurate Data, Truthset Reports BUSINESS OF DATA, Truthset https://www.themeasure.net/ispot-launches-sage-to-bring-the-wisdom-of-its-data-to-clients-instantly/ THE MEASURE en Blog 2026-02-10T08:00:27-05:00 iSpot Launches Sage to Bring the Wisdom of its Data to Clients Instantly BUSINESS OF DATA, iSpot, Artificial Intelligence https://www.themeasure.net/bad-bunny-bounces-to-big-super-bowl-on-instagram-tubular/ THE MEASURE en Blog 2026-02-09T20:05:00-05:00 Bad Bunny Bounces To Big Super Bowl On Instagram SPORTS, CREATOR ECONOMY, Bad Bunny, NFL, Super Bowl https://www.themeasure.net/super-bowl-lx-ads-get-serious-funny-heartfelt-emotions-ispot-ace/ THE MEASURE en Blog 2026-02-09T19:50:59-05:00 Super Bowl LX Ads Get Serious SPORTS, Super Bowl, Super Bowl LX, iSpot, Bud Light https://www.themeasure.net/celebrity-filled-commercials-dominated-super-bowl-according-to-xr/ THE MEASURE en Blog 2026-02-09T10:30:18-05:00 Celebrity-Filled Commercials Dominated Super Bowl, According to XR BUSINESS OF DATA, XR, Super Bowl, Super Bowl LX, Celebrity